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What Makes a Good HVAC Website?
Neglecting your website is a common mistake among business owners in the HVAC industry, when in reality it should be one of your best assets. Your website should act as an extension of your sales team,...
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What Pages to Put in Your Website Navigation
You’ve done it. You’ve gotten someone to visit your website. That’s half the battle. But where will they go next? Where do you WANT them to go next? How can you prevent them from getting lost or...
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What Makes a Good Homepage?
I believe that the best web experiences are ones that give the user a role and the web space a role, and throughout your homepage experience, those roles are upheld. Therefore, the biggest question...
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10 Tips for Small Business Website Design & Development
I’m not going to lie—I mostly use Yelp to find restaurant reviews. After all, I don’t need to be paying $15 for subpar pizza—the #1 staple in my food pyramid:However, the other day I was researching...
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Your Guide to Creating an Effective Digital Marketing Strategy
As the New Year approaches, it’s time to re-examine your business goals, your marketing budget, and the strategies that will make your business a success in the year ahead. What worked in 2014 may not...
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The Top 100 Small Business Online Marketing Blog Posts in 2014
How did I arrive at this list? There's so much great online marketing information out there. Unfortunately, not all of it is so great for small business owners. So my goal with this list was to offer...
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How to Improve WordPress Site Speed
Site speed directly affects search ranking. How precisely it affects rankings we aren’t entirely clear on, but we know that it does—and that slow isn’t good. A large number of our very happy Blue...
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Improve Site Speed—Disable WordPress Comments
Out of all the convoluted metrics people mistake for SEO success, blog comments is one of the most ridiculous I’ve heard. No, seriously. One of our clients was once mad that the blog posts we were...
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Should I Build My Own Small Business Website?
If you own a small business, chances are you’ve found pretty crafty ways to reduce costs in the name of growing your business. For example, here at Blue Corona, we don’t use an office cleaning service....
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How Many IT People Does it Take to Update Your Website?
If you’re from this area, you’ve definitely heard of McCormick Paints. Last year, the company came to us in need of a new website. One of the company’s biggest pains with their current site was that it...
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